I was given the opportunity to partner with South African based NGO 9Miles Project on a collaboration with South African surf apparel brand Instinct. Below are some of the explorations I did before getting to the final graphic. It is always quite a challenge with collabs to try and capture the essence of both brands in a single graphic. Keen to hear if you feel any of the other options work better than the chosen version?
The collaboration lock-up we used on certain garments and swing tags.
We decided to use the pay-off line of the 9Miles Project "Going the Distance..." as the central theme for the collab. This message resonated with all stakeholders. We included a pay-off line for the collab "A Conscious Collaboration" in order to just add some context.
My first 'instinct' :) was to use the number 9 from the 9Miles Project logo and marry it with the icon from the Instinct logo, which already formed a pretty stylised 9 shape.
Unfortunately it just didn't feel balanced.
Incorporating the number 9 into the text. I really like this as a lock-up.
A rainbow is born...
Some font exploration
We even brought the sun out...
Shout out to Nigel Savel for the connection and Simon from Instinct SA for the numerous brainstorms. Go check out the collab article here:
https://www.facebook.com/share/p/3J9XStYPjuPt8peR/?mibextid=WC7FNe
To support the 9Miles Project GO Shop the range here:
To support the 9Miles Project GO Shop the range here:
